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ASA Ruling on Vegan Ad Linking Milk Consumption to Cancer

放大字体  缩小字体 Date:01 Jun 2018  Source:FOOD COMPLIANCE INTERNATIONAL  Writer:Global Foodmate  Views:71

In the recent UK Advertisement Standards Body, an advertisement from the veganism advocacy charity Viva! discouraging the consumption of milk was found misleading. In the advertisement the consumption of milk was linked to the potential development of cancer. ASA scrutinized the scientific evidence forwarded by Viva! in its defence considering it to be inconclusive regarding the increased risk of cancer.


ASA Ruling on Viva! (16 May 2018) -
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